Growing a niche business in the health & wellness space
How do you convince people to try a luxury health & wellness experience for the first time—and keep them coming back?
Located just down the street from us in Pasadena is Just Float, the world’s most advanced float center. The state-of-the-art facility offers clients the uniquely transformative experience of weightlessness. In a warm, clean, luxury float tank, clients can relax and rejuvenate their bodies and minds, free from the sights, sounds, and distractions of daily life.
Passionate about float therapy, the owners of Just Float came to us eager to expand their client base by illustrating the many benefits of maintaining a regular floating practice. While they had a base of loyal clients, they wanted to maximize capacity and increase revenue.
Our first initiative involved a complete overhaul of their advertising efforts. We optimized their pay-per-click and social ads to ensure delivery to the clients most likely to come float based on geography, lifestyle and other factors. We also retargeted people who had engaged with Just Float ads previously but had not yet converted. These audiences heard us—the campaign ultimately increased Just Float’s bookings by 65 percent year-over-year—a real win for the business.
The next phase of engagement focused primarily on refreshing Just Float’s branding to highlight their luxury facility and amenities and align them with other premium health & wellness services. We also worked with them to restructure their pricing model to encourage long-term memberships over occasional, a la carte floats.