Targeted Marketing & New Product Promotion
FSC Lighting provides high-quality energy-efficient LED lighting solutions that save their customers thousands of dollars. With features such as intelligent control integration and cost-effective customizations, the company truly goes beyond efficiency on every project.
FSC needed a strong digital presence to match their performance and offerings, so we developed a comprehensive strategy, then built them a brand new website. Six months in, website traffic has increased by 40%—and it’s still climbing.
Recently, we developed the branding, launch strategy, media plan and marketing collateral for PowerPlus, an innovative new technology that turns FSC fixtures into ports to power electronics. We also reached potential parking structure and warehouse customers with targeted campaigns that included customized landing pages, display ads, case studies and energy savings guides.
Now, FSC is faced with a new challenge: scaling their operations to manage the influx of new orders and customers.