Consumer Goods

The consumer goods market is often intensely competitive, and consumer demand can be a fickle, rapidly changing thing. At Echo-Factory, we work to engage consumers with creative that stands out from the competition, while delivering measureable results that our clients can see on their bottom lines.

Crafting a premium brand to match a premium product and VR experience
Imagine a chair that lets you ascend to the clouds, swim with sharks and run from dinosaurs – but until you sit in it, it just sort of looks like futuristic furniture. For VR tech innovators Positron, the challenge of bringing their Voyager® chair to market has been expressing the breathtaking experience of a fully-immersive cinematic VR chair without someone actually sitting in it.
Promoting Sales to Big Box Retail
Zobo brand portable heaters have been keeping people warm for years in some of the harshest climates of Europe and Russia. Backed by the highest level of quality standards and measurements, Zobo portable heaters are the dependable, reliable choice for heating—indoors, outdoors, at work or at play.
Introducing the first Functional Cold Brew
What does it take to successfully enter the $950 billion non-alcoholic beverage market?  A great product to start with, but the makers of JoeFroyo recognized that their product, great as it is, was just the start.  So they came to Echo-Factory for everything else they’d need to present their drinks to distributors, retailers and the lactose-free gluten-free, caffeine-infused, protein-rich and probiotic-loving public.
Visit Pasadena
Pasadena is well-known for the Rose Parade and accompanying Rose Bowl football game, but for those of us in the know, Pasadena is much more than a sunny, palm-laden locale that midwesterners drool over on the first of January – it’s a hip, happening burg where big city amenities mesh with a charming neighborhood vibe. And Visit Pasadena needed help telling that story to meeting planners and tourists, both local and far-flung, to drive interest in Pasadena as a tourist destination year-round.market plan.
Introducing E-Commerce to a Classic Brand
Maglite's website moved from a site that was outdated and difficult to manage to a branding focused e-commerce site. Now it's easy to purchase the amazing products direct..
Digital Marketing and Advertising
Eagle Eyes eyewear uses lenses developed from original NASA optic technology, and offers completely unique eye protection and visual enhancements.  For years, the company focused on direct and catalog sales that appealed primarily to an older demographic.   At the beginning of 2016, they recognized the need to both grow their eCommerce sales and effectively reach younger customers.
Rechargeable Hearing Aid Batteries
Every day, while we enjoy rechargeable laptops, smartphones and even cars, millions of hearing aid wearers are stuck changing their batteries like it’s 1996. That’s because until now, there was no rechargeable battery technology that could deliver the power advanced hearing aids need, in the tiny size of a hearing aid battery.

ZPower invented the technology, but to deliver it to millions of hearing aid wearers, they had to first get the word out. That’s where we came in.
Neck Pillows
Airline travel can be miserable, but Cabeau’s premium travel pillows and comfort accessories can make even an economy airline seat much more comfortable.  When the company came to us for help with their social media outreach, we built a strategy that focused on the experience of upgrading your travel.
Mattress-In-a-Box
Over the past few years, direct, online mattress-in-a-box sales have revolutionized the mattress industry. Casper, Tuft & Needle and the like invented the category, and turned it into a $1.5 billion annual marketplace. But with all this growth, there was still one important consumer demographic that hadn’t been addressed: kids.
Retail to E-Commerce
Uncle Milton has been inspiring learning through epic Star Wars battles, Marvel superhero engineering and other out-of-the-box platforms since 1946. Popularity was soaring for one of these products—the Ant Farm®—when they came to us. The problem was, when retail customers visited the website to order live ants, there was no way to harness subsequent sales. So, we designed a Trigger System to do just that.
Dairy Farm
Rockview Farms is a piece of California’s agricultural history. When they came to us, Rockview had been enjoying popularity among its customers for close to a century. But to move forward, the company needed to update its image and expand its footprint in retail outlets around California.
Direct Response Product Launch
When CloudPets initially launched its smartphone-connected talking plush animals on a small scale, its founders were focused on product development, not marketing or consumer outreach.  So before they launched a nationwide $9.5-million advertising campaign, they came to Echo-Factory for a bit of help.
Licensed Products
With over 350 million viewers, Top Gear is a worldwide motorsports phenomenon. The Top Gear brand stretches far beyond motorsports, attracting a wide range of fans who would probably never watch another “car show.”
US Brand Activation
For years, Netherlands-based Jobe Sports has been among the most popular stand up paddleboard (SUP) brands in Europe. Wanting to take advantage of the opportunity available overseas, Jobe asked us to help bring their brand to the U.S.
Vehicle App
Honda developed a HondaLINK app that lets vehicle owners control their car sound systems, climate control systems and even seat position from iPhones, iPads and Android devices. To publicize the new app, they asked Mike to come down to the Honda Design Studios in Torrence, CA and create promotional photographs for the new app.

Working in the close confines on an Accord’s passenger compartment, created images that showcase the beauty of complete integration between your mobile device and your car.
Tech Rally App
Audi developed the Tech Rally app that lets vehicle owners go through a tech simulation of their car sound systems, climate control systems and even seat position from iPhones, iPads and Android devices.   To develop the new app, they asked Echo-Factory to create images of the interior of the car that would give them the ability to animate the functions of the car system and make the app fully interactive.
Craft Brewery
A small, local craft brewery with a small, but dedicated following. Now, they’ve grown into a new location, opened up new markets and earned lots of new, even more dedicated, fans.
Italian Motorcycle Gear
Dainese is an Italian company with more than 40 years of manufacturing protective clothing and gear for motorbike riders and others who participate in dynamic sports. The company thrives on innovation: their products incorporate the greatest technology for the utmost protection and safety.
Taylor Swift Promotion
Getting teenagers interested in financial products can be a challenge. So when Altura Credit Union wanted to promote their iChecking accounts to this demographic, they asked us for help.