“Where” magazine becomes “Whore” magazine


Photo credit: adweek.com

A common art-director trick is to make artwork bigger so it covers a portion of a magazine title. I don’t think the art-director of Where magazine will be using this trick again. Where magazine got an unexpected re-brand without even knowing it when the cover of Where turned into Whore. Seeing as every copy was stripped from news stands and online, I don’t think the magazine found this amusing. I’m not sure the model on the front cover did either…