News Jan 09, 2012

Troy Lee Rider Wins Season-Opener

Cole Seely

Photo by Jeff Kardas

At Saturday night’s AMA Supercross season opener, Troy Lee Designs’ rider Cole Seely came from relative obscurity to win the first race of the new year.

We love to see our clients win – and Cole’s victory Saturday night was symbolic of so much of what Troy Lee does right.

Ray was at the race, and came in this morning talking about how distinctly the Troy Lee riders’ gear stood out from every other kit on the track. And that’s not something unique to this race. Troy Lee gear has come to epitomize a unique combination of technical brilliance and industry leading style.

Troy Lee Designs’ tagline is, “For The World’s Fastest Racers.” We don’t know of another company that so completely lives their tagline.

So – congratulations to Cole and everyone at Troy Lee Designs. We’re sure this is just the first taste a great season for your racing team.

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