There are over 100 million smartphone users in the U.S., which will only continue to increase in the future. Research has shown people using their smartphones are mostly searching for local businesses, in hopes of receiving the information in a quick and easy manner. With that said, are you confident that when your companies mobile site is being searched, mobile users needs are fulfilled?Redlands Henry Bush Mobile Site
When creating mobile sites for our clients’ websites, there are many things we keep in consideration. Here are a few pointers to follow when creating a mobile site:
Simplify Mobile Content: Research shows that mobile users are searching sites for immediate information such as location, hours, specials, etc. Therefore, content on a mobile site shouldn’t be identical to that of your website. Prioritize the content so mobile users can find what they are looking for quickly.
Reduce Bandwidth: Reduce bandwidth for mobile networks, which allow sites to load faster.
Test among all Platforms: Smartphone devices consist of iPhones, Androids, and sometimes BlackBerrys. Make sure your mobile site works across all platforms.
Incorporate Functionality: Since mobile users will be using their fingers to navigate, make sure buttons are large enough in size and easy to click. Also make sure links aren’t grouped together, so you can’t hit more than one at a time.
If you are interested in further information, feel free to contact us!