This week, most of the office has been in Las Vegas for LIGHTFAIR® International, the world’s largest annual architectural and commercial lighting trade show and conference.
You may not have heard of LIGHTFAIR, but in the lighting industry, it’s a really big deal. There are approximately 475 exhibitor booths, all showing off the latest and greatest lighting products and the technology behind those products.
So, what are we doing at LIGHTFAIR? Supporting two of our favorite clients (and friends), Precision-Paragon [P2] and NALMCO. [P2] is an energy-efficient lighting manufacturer and NALMCO is a trade association for lighting management companies.
To help both clients get ready for the big event, we had to begin work months ago. We created new tradeshow graphics and materials for both companies. Then, we created ads encouraging people to visit the companies’ booths. We also redesigned LM&M, NALMCO’s trade publication, in time to pass out to LIGHTFAIR attendees.
After all that effort, we just had to come to Vegas and see our work in action. It’s been a great trip – both companies have gotten a lot of traffic to their booths.
We’re glad [P2] and NALMCO did so well at LIGHTFAIR. They’re great companies with great people. We’re just happy we get to help promote them.