Uncategorized Apr 29, 2011

Great Ads Make Us Competitive

Recently, we entered Advertising Age’s Small Agency of the Year competition. Echo-Factory, along with other ad agencies across the globe, created a portfolio of work and submitted it to be judged by some of the best in the ad business. While we’ve done a ton of award-worthy work this year, we were only allowed to enter five pieces in the competition. We decided to choose work that showcases the wide range of projects our agency has created over the last year. Each of the five projects we chose were creative and achieved big results (we’ve got the data to prove it).

Here’s what we selected for our Ad Age entry:

[P2] Voodoo Doll

This project shows we’re capable of coming up with amazing creative even when we’re pressed for time. Lighting manufacturer Precision–Paragon [P2] called us for help when they made a rather large mistake with one of their biggest clients. They needed us to create something that would help mend the relationship, and they needed it quick. With only eight hours to work, we came up with the voodoo doll. The doll invited the client to take out their anger at [P2] on the doll. It also came with an apologetic note, asking the client to call [P2] so they could properly fix the mistake. The doll worked. A week after receiving it, the client placed a new $200,000+ order with [P2] and is still one of [P2]’s biggest customers to date.

Allied Anesthesia Rebranding

When Allied Anesthesia was up for contract renewal with the Children’s Hospital of Orange County (CHOC), they needed a way to stand out from other anesthesia services. We helped them by creating a new logo and tagline, a new website, new collateral and a presentation for CHOC’s executive committee. The hospital’s leadership board was so impressed with the presentation that they renewed Allied’s exclusive contract for another six years.

Believe Launch

RPS Environmental, an eco-friendly industrial cleaning solutions company, wanted to break into the commercial market with a new line of eco-friendly household cleaning products. RPS also wanted to donate all of of the new products’ net profits to charity. The company needed help launching the product line and attracting a charitable partner so they asked us for help. We named the new product line “Believe,” created the Believe brand, designed product packaging, wrote and produced radio spots and developed a comprehensive marketing plan. We also created a presentation for the board members at The Petty Foundation and Victory Junction. Because of our work, Believe is now partners with Victory Junction and the Petty Foundation. The company is also in talks with The Home Depot, Lowe’s and other national retailers who are interested in placing the Believe product line on store shelves.

Kali Protectives Site Redesign

We started working with Kali Protectives in 2008 when Kali was a brand new company with a goal of manufacturing lighter, safer helmets for motorcycle and bike riders. Almost three years later, they have become a known action sports brand that’s carried by more than 700 dealers in 22 countries. Because of its tremendous growth, Kali wanted a new website and they asked us to build it. We created a site that incorporated interactive product catalogs with custom designs for each of their three product lines, advanced blogging and social media tools and a custom rider section where Kali fans can create profiles, upload photos and videos and apply to become sponsored Kali Protectives riders. Since the site went live in February, it has received 10,000 visits per week.

Altura Credit Union’s iChecking Campaign

Altura Credit Union wanted to encourage 18 to 24 year olds to open up an Altura checking account. We helped them by creating a new service called iChecking, a free checking account specifically for Altura’s 18 to 24 year old members. We promoted iChecking through a mixed-media campaign that included outdoor, radio, print, a microsite and contests. One of the contests, a text-to-win promotion, allowed one lucky winner to meet singer Taylor Swift in person. The campaign succeeded, exceeding Altura’s internal marketing goals for new account signups and nearly tripling iChecking account balances.

With such great work, we’re hoping to snag an award. Wish us luck! Winners of the Advertising Age 2011 Small Agency Awards will be announced September 21.

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