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Growing A Community of Innovation in Pasadena We make no secret of our fawning love for our hometown of Pasadena, but one of the reasons we love it so much isn’t something that people tend to associate with the city: it has a thriving tech and innovation scene. Never content to sit on the sidelines…
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Social media likes on mobile phones

Maximum Impressions for Your Media Spend

Every brand wants impressions, but few step back and take a strategic approach to their digital ad spend. In today’s digital ad marketplace, Facebook, Instagram and YouTube are the immediate go-to platforms for most advertisers, as they offer dynamic opportunities to tell brand stories with beautiful imagery, videos and maybe even the occasional cat GIF.…
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Subscription Based Success

Dive Into Subscription-Based Success

Let’s face facts: we live in a one-and-done society where people rarely go beyond dipping their toe in the water of your brand. Sure, they know the deep end is full of rewards and benefits, but they’re hesitant to commit beyond that first experience because there could be something (or someone) out there with a…
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Positron: Location-based virtual reality

Change Your Marketing Perspective with Location-Based VR

The rise of location-based VR in recent years has sparked a wave of excitement in the tech world. Not only is VR pushing the limits of immersive gaming and film technology, but it’s also allowing people and brands to connect like never before. Brands now have a hyper-immersive way to leverage attention, reel in dedicated…
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Essence teaching linkbuilding strategies at Echo-Factory

An Introductory Guide to Linkbuilding

Once upon a time, way before Google was born in 1998, the way we searched for things on the internet was through the likes of AOL, MSN and Netscape, and a site’s interface was usually a combination of loud colors, confusing navigation systems, and links, links, and more links (and not one Zelda reference in…
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Digital Marketing Your CFO Will Love

4 Formulas That Will Prove Your Impact on the Bottom Line CFOs are not known for encouraging you to spend more. Not, at least, without good reason. The key to making your CFO happy with expanding your digital marketing budget is to give them a very good reason. Honestly, you should give yourself a very…
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Wait, We’re 10?

10 years ago, Lehman Brothers went bankrupt and triggered a global recession, the Large Hadron Collider was switched on in Switzerland and failed to end the universe as we know it, Obama was elected president and also failed to end the universe as we know it, and Echo-Factory opened its doors for the first time.…
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Want to Control the Conversation? Make It Easy for the Media

(article written for CSQ Magazine) How to capitalize on the overworked, understaffed world of journalists and bloggers When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because of aBloomberg or Wall Street Journal investigation. It was because 25-year-old UCLA dropout-turned-investor Xuhua Zhou had a suspicion that the company’s…
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Using Trigger Systems to Avoid PR Nightmares

In the latest issue of CSQ, our very own Mike Schaffer writes about how you can use trigger systems to avoid PR nightmares. In case you’re not familiar with trigger systems (which are kind of our new favorite thing), let’s catch you up. A trigger-system is a planned group of marketing activities that support a…
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