We Like to Blog

What Apple’s “War on Tracking” Means for Advertisers

The apocalypse, according to some advertisers and platforms, is nigh. This particular end-of-the-world-as-we-know-it rode in on two horses. First, in 2018, Apple updated Safari to limit advertisers’ ability to track users across websites. Then, in June of 2021, the mobile device giant rolled out iOS 14.5, which explicitly required apps to ask if they could…
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Clients in Space

It’s surprising how quickly the fantastic can become mundane. I expect that every once in a while, the Sultan of Brunei is like, “Oh yeah, I do have quite a few cars, don’t I?” And Jeff Bezos thinks to himself: “That’s a decently sized boat, isn’t it?” Even those of us outside of the billionaire…
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Introducing Jessae Brown, Creative Director

We’re Thrilled to Introduce Jessae – Our Creative Director

We’re extremely excited to announce that our several-year-long experiment in running an agency without a creative director has come to an end. Jessae Brown has taken on the lead role in our creative department. Jessae comes to Echo-Factory with a 15-year career as a creative director, art director and designer working with internationally recognized brands…
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Motocycle helmets - Troy Lee

Incredibly Nice Helmets for an Incredibly Worthy Cause

Here’s a bit of inside baseball about advertising: sometimes, things get left behind in our photo studio after a shoot. And, when those things are incredibly nice motorcycle helmets, we don’t raise too much of a stink about it. Over the years, we’ve had the privilege of working with some of the motorsports world’s top…
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3 Ways to Use Marketing & Branding to Boost Your Pre-Acquisition Value

If you’re a company targeting acquisition in the near future, it may seem counterintuitive to invest in branding. After all, it’s expected that once you’re acquired, your brand will be changed, updated, or entirely absorbed. So, any money you invest in branding now is wasted, right? Wrong. Our experience shows that companies targeting acquisition who…
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How a Hospital’s Marketing Team Helped with the Response to COVID-19

It’s hard to think of a business that could be more impacted by COVID than a hospital in a major metropolitan area. That was certainly the case for Huntington Hospital, a 600+ bed not-for-profit hospital based in Pasadena, with a 125+ year history of delivering care throughout the San Gabriel Valley. In early 2020, we’d worked closely with Huntington to plan out…
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3 Companies Who Pivoted to Deliver COVID-19 Solutions

The onset of COVID-19 in early 2020 brought with it unprecedented challenges for our world and many businesses. But while nearly every business has experienced some kind of challenge from the pandemic, others have found opportunities. Three of Echo-Factory’s clients fall into that category of companies who used their existing capabilities, connections, and ingenuity to develop new products and expand their business models into directly confronting COVID-19.
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