We Like to Blog

How the Pandemic Brought Back the QR Code

QR codes are nothing new. In fact, they’re quite old.  And for those of us in advertising, they come with a healthy dose of skepticism.   There was a time, let’s say a decade or so ago, when they were officially Hot New Advertising Tech™. Going to a tradeshow? You probably needed a QR code on…
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Joseph Mercola is fake news

What We Can All Learn From the King of COVID Misinformation

Joseph Mercola is, to put it mildly, not a good person.   The 67-year-old osteopathic physician from Florida was recently dubbed the “Most Influential Spreader of Coronavirus Misinformation Online” by the New York Times.  And let us be absolutely clear: the results of Dr. Mercola’s tactics are awful. His misinformation campaigns have almost certainly killed people.…
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Motocycle helmets - Troy Lee

Incredibly Nice Helmets for an Incredibly Worthy Cause

Here’s a bit of inside baseball about advertising: sometimes, things get left behind in our photo studio after a shoot. And, when those things are incredibly nice motorcycle helmets, we don’t raise too much of a stink about it. Over the years, we’ve had the privilege of working with some of the motorsports world’s top…
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3 Ways to Use Marketing & Branding to Boost Your Pre-Acquisition Value

If you’re a company targeting acquisition in the near future, it may seem counterintuitive to invest in branding. After all, it’s expected that once you’re acquired, your brand will be changed, updated, or entirely absorbed. So, any money you invest in branding now is wasted, right? Wrong. Our experience shows that companies targeting acquisition who…
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Marcela Holguin

Echo-Factory Spotlight: Marcela Holguin, Project Manager

With 15 years of project management experience, Marcela has project managed in just about every field you can think of: real estate, education, utilities, finance, tech and more. But her favorite project so far has been working on Game of Thrones Viewer’s Guide for HBO. She even binged five seasons (in record time!) just to…
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Subway - eat fresh / rebrand

3 Takeaways From Subway’s Branding Refresh

Subway has had an extensive brand history since its 1965 conception. We bet you still think of “Subway – Eat Fresh!” from its iconic commercials and ads. But after a few advertising mishaps and menu issues (is it really tuna?), Subway decided that they were in need of a refresh. So, in July, Subway’s Eat…
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Leone Ermer with orange polka dot background

Echo-Factory Spotlight: Leone Ermer, Our Newest Art Director

Welcome our new art director, Leone Ermer, to the Echo-Factory team! This Art Director and New Media designer comes to Echo-Factory having worked with Microsoft, Disney, Netflix, Ticketmaster, and more. Leone has worn a lot of hats throughout her career, designing everything from social campaigns to interactive ads and print materials. “I like advertising because…
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Lorenzo Martone - Brand Manager

Welcome Lorenzo, Our New Account Director

What do you get when you take a multilingual marketing professional with 15 years of ad agency experience and strong strategic and creative drive? Meet Lorenzo Martone, our new Account Director. Lorenzo brings years of experience from agencies like Select and Chandelier Creative (plus running his own PR agency!), as well as a background in…
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What Apple’s “War on Tracking” Means for Advertisers

The apocalypse, according to some advertisers and platforms, is nigh. This particular end-of-the-world-as-we-know-it rode in on two horses. First, in 2018, Apple updated Safari to limit advertisers’ ability to track users across websites. Then, in June of 2021, the mobile device giant rolled out iOS 14.5, which explicitly required apps to ask if they could…
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