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Want to Control the Conversation? Make It Easy for the Media

(article written for CSQ Magazine) How to capitalize on the overworked, understaffed world of journalists and bloggers When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because of aBloomberg or Wall Street Journal investigation. It was because 25-year-old UCLA dropout-turned-investor Xuhua Zhou had a suspicion that the company’s…

13 Marketing Buzzwords We Hate to Say But Love to Use

Marketing Buzzwords… Not All Bad Are you ready to diversify your brand through careful optimization, synergy tactics and ideation of viral contextual marketing? After that let’s discuss possible earned media platforms and the necessary thought leadership of gamification. Ugh. Jargon can be really informative, or it can confuse the heck out of you. We’re here…

What’s Up With Pinterest

You’ve probably been hearing a lot about the new social networking site, Pinterest. For many companies, Pinterest represents a great opportunity to introduce your products/services to people who may never have seen them before. It’s also a good way to find out what people find interesting about your company and its offerings.