Troy Lee 2011 Catalog
Background: Thirty years ago, Troy Lee began painting helmets in his garage. Today, his company, Troy Lee Designs (TLD), is one of the leading manufacturers of action sports helmets and gear, designing bold, brightly colored products for the world’s fastest racers.
Challenge: Troy Lee Designs depends on custom photography for their annual product catalogs but they don’t have an in-house photography studio.
Solution: This year, we shot the company’s entire product line in our studio, combining standalone product photography, sessions with Troy Lee sponsored athletes, models, on-location photography and innovative 360° views of every helmet the company offers. You can see the results throughout the company’s website and in their 2011 Product Catalog.