Tour de Foothills
Background: The Tour de Foothills is an annual cycling event put on by the Upland Chamber of Commerce and a list of corporate sponsors.
Challenge: The Tour is a pretty tough ride, but most cyclists don’t know enough about the Tour to know it’s a challenge.
Solution: We positioned the Tour as one of the toughest rides in Southern California, providing a complete rebrand, posters, direct mail, sponsor kits and a website complete with a twitter feed, YouTube and Flickr content and an official Tour blog. We also designed the official Tour de Foothills jersey as well as signage for the event.
View the Tour de Foothills site: http://tourdefoothills.com/