Solterra Naming & Branding
Background: Solterra™ is an environmental technology company that offers environmental remediation products and solutions to industrial clients.
Challenge: When Solterra™ came to us, Solterra™ didn’t exist. The technology and the products were there, but the name, the brand and the marketing weren’t. The company needed us to create their brand.
Solution: After conducting research and a competitive analysis, we came up with the name Solterra™ for the new company. The name speaks to what the product does but also tells consumers that it is environmentally friendly. Once we had a name, we developed the Solterra™ brand, creating the company’s logo, corporate identity and product packaging.