New Collection Linecard

Background: After years of watching women struggle with a handbag and a lunch bag, designer Amber Pollard decided to combine the two. Amber’s handbags feature an insulated and removable lunch pouch so women can carry their lunch along with day-to-day essentials.

Challenge:Amber was launching a new collection of handbags and had been invited to participate in a trunk show at Bloomingdale’s grand re-opening in Orange County’s Fashion Island.

Solution: We created line cards that highlighted the sophisticated design of the handbag as well as its functionality. Amber was able to pass them out to potential buyers and customers at the trunk show and also use them as a sales tool for her fashion reps at other events. Since the new collection appeared, Amber’s handbags have been seen on the arms of Alicia Silverstone, Bali Ling and other celebrities. The handbags have also been featured in The New York Times, Self Magazine, Audrey Magazine, LL&A Magazine as well as a variety of fashion and design blogs.