Lobos Product Launch
Background: Enerliance is the company behind LOBOS, a smart grid technology that enhances a building’s existing management system to improve comfort, save energy, cut maintenance costs and offer real automated demand response.
Challenge: Enerliance wanted to launch the new and improved LOBOS platform at IBcon, the international “Intelligent Building” conference and tradeshow. But, the company had no promotional materials about LOBOS and its website didn’t talk about the product either.
Solution: With the conference only two months away, we quickly went to work, positioning LOBOS as a smart box that can help make your building smarter. We desiged a sophisticated website that talks about LOBOS and its benefits in a clear and compelling way. Then, we created the LOBOS tradeshow booth, designing the booth’s graphics as well as a slideshow. To make sure people didn’t walk away empty-handed, we created a brochure that sums up why installing LOBOS is the smartest thing you can do for your building.