Bright People, Brighter Solutions

Background: LumaTech is a lighting and sign maintenance company that offers among other things, planned lighting maintenance, lighting service and repairs, and energy efficient lighting services.

Challenge: As the only professional lighting maintenance company in Arkansas, LumaTech’s primary competition is electrical contractors. The company is constantly being asked, “Why should I hire you over an electrical contractor?”

Solution: To promote the idea that LumaTech offers an expert level of lighting service and repair, we rebranded the company and applied the new branding to its business cards, collateral materials, website, company trucks and tech uniforms.