GO Commercial Brand Launch
Background: ḠO™ is a line of environmentally-friendly cleaning products for commercial, industrial, aviation and equine applications. The products are free of toxins, harsh chemicals, allergens and volatile organic compounds (VOCs). They’re also odorless.
Challenge: To name and brand these cleaning products so that people would understand why they were more effective and safer than other cleaning products on the market.
Solution: The easiest part of naming, branding and marketing the ḠO™ products was that it started with a great revolutionary product. An environmentally safe, toxic free cleaner that works. After our initial research and understanding of the product and potential markets, we came up with the brand message “The true smell of clean is no smell at all.” After the brand message and naming of “ḠO™” were complete, we created the packaging, using containers consumers would be familiar with. Along with initial B2B marketing materials, we also created the ḠO™ Commercial website, a site that focuses on the benefits of the product and provides information about indoor air quality and toxins from regular cleaners.
Visit the ḠO™ Commercial website.