Gensun Magazine Ads

Background: Gensun, an outdoor furniture manufacturer, uses the bulk of its marketing dollars on print advertising.

Challenge: Because the Gensun ads run year-round, the central theme has to be versatile, otherwise the ads get stale quick.

Solution: We came up with a campaign around the idea that Gensun redefines the outdoors. Gensun furniture lets you move your inside life outside. With this concept, we were able to keep the ads fresh – for each ad, we found a new typically indoor room and recreated it with Gensun furniture for the outdoor space.