GE Intelligent Platforms

Background: Every year, GE Intelligent Platforms (GE IP) attends the SPIE Conference and Exhibitions, an international event that showcases the latest technological innovations.

Challenge: Not only did GE IP want to increase traffic to their booth at SPIE, they also wanted people to come to the GE Intelligent Platforms reception during the conference.

Solution: With these two goals in mind, we set to work, creating a campaign that would set them apart from all the other technology companies at the event, a campaign that would get people talking about GE IP. Instead of using a lot of copy or diagrams to talk about GE Intelligent Platforms, we created posters, an email blast and invitations, coasters and gift card holders for the reception.