Oak Pro Knee Guard Ad

Background: Dainese is an Italian company that sells clothing and gear for motorcycles and other action sports.

Challenge: Though Dainese is a popular MotoGP brand in America, not as many people know about their mountain bike product line. The company’s looking to change that by promoting products that incorporate highly innovative technology, products like the oak pro knee guard.

Solution: To introduce Dainese’s new oak pro knee guard to American mountain bike riders, we put an ad in several bike magazines including Decline and Bike. The ad tells riders that Dainese is on the cutting-edge of technology, inventing new products that make the sport more enjoyable. It also ties the knee guard to famous American pro freerider Paul Basagoitia as further proof that Dainese products are among the best in the industry.