Believe Brand Launch
Background: Believe is the result of RPS Environmental - an environmentally friendly industrial cleaning solution manufacturer - looking to move into the commercial market. Their business plan revolved around a partnership with a nationally recognized charity - based on the model of Newman’s Own.
Challenge: The company came to us for a ground-up brand development, with the goal of attracting a charitable partner.
Solution: First, we named the company, created its brand, product packaging and a comprehensive marketing plan. Then, we identifyied The Petty Foundation and Victory Junction as likely partners and developed a presentation targeted at creating that partnership. The first time Believe gave the presentation, it was to board members of the two foundations. The second time, it was to Richard Petty himself.
Our materials were a success. Today, Believe is partnered with Victory Junction and the Petty Foundation, and in talks with Lowes, The Home Depot and other national retailers aimed at getting the company’s safe and environmentally friendly cleaning products on store shelves.