Altura Swipe To Win Campaign

Background: Altura Credit Union is the Inland Empire’s largest locally-owned and operated credit union. During the year, the credit union runs promotions encouraging debit card usage among its members, i.e. the more you use your debit card, the more you benefit.

Challenge: For Altura’s 2010 Swipe to Win campaign, the credit union wanted to create a money-centered message without coming on to strong.

Solution: We came up with “Bill,” a custom illustrated character with a nostalgic americana style. Bill became the spokesperson for the entire campaign, creating a recognizable and cohesive identity for all of Altura’s posters, teller window cling-ons and life-sized cardboard stand-ups.