Altura Debit Campaign

Background: Altura Credit Union runs annual promotions throughout the year – these promotions are usually tied with goals, i.e. increasing the number of checking accounts or checking account funds.

Challenge: For this promotion, Altura’s goal was to increase debit card usage among 18 to 24 year olds.

Solution: We created a “Swipe to Win” campaign that tied debit card usage to the opportunity to win one of the most popular pieces of electronic gear available in 2010, the Apple iPad. We created several variations of the campaign’s posters, each targeted to a sub-group within the campaign’s target demographic.