Altura ATM Billboard
Background: As a credit union, Altura strives to make banking and life in general easier for its members.
Challenge: Altura wanted to remind drivers that Altura offers fee-free ATMs across the nation.
Solution: We placed a billboard next to the westbound 91 as it leaves Riverside, reminding drivers about the fee-free ATMs and combating the misconception that credit unions are completely local institutions. We don’t showcase a lot of outdoor advertising, but we think this is a good example of using “location aware” content to connect with drivers.