Alternative Energy Systems
Background: Alternative Energy Systems Consulting (AESC) provides energy-efficient technology solutions for utility companies, government agencies and corporations.
Challenge: AESC’s branding had become anachronistic, giving the impression that AESC was outdated. The company wanted branding that would accurately depict AESC as an innovative and tech-savvy energy company. And, the logo had to look good on a golf ball.
Solution: In an effort to make people see AESC as a dynamic company, we took several steps to rebrand them. First, we chose to emphasize the acronym AESC over the company’s full name. Next, we created a new logo that would work on brochures, business cards and golf balls. Finally, we designed new business cards, letterhead and templates for an eblast, powerpoint and company brochure. With these new customizable templates, AESC can update their materials quickly to reflect changes in the rapidly-evolving energy market.