Crash Test Ad

Background: Kali Protectives is a highly-respected protective gear manufacturer.

Challenge: Find a way to make the Kali brand stand out from all the other ads in bike magazines. 

Solution: Because Kali is such a respected brand, it’s only fitting that their helmets go through extensive testing before coming to market. In these ads, we decided to take the testing to extremes, getting some crash test dummies to wear the helmets and reenact a few really bad bike crashes. The result is two field reports, err…ads, that speak to the helmet’s ability to keep your head safe no matter how bad the crash.