A New Italian Masterpiece 2

Background: Though AGV is an Italian company, its helmets and protective gear are worn by a lot of European and American MotoGP, street bike and motocross pros.

Challenge: AGV’s American marketing wasn’t promoting how bad-ass the brand’s street bike helmets and gear are.

Solution: Like the AX-8 EVO helmet, we based the K-4 street helmet campaign on the idea that Italians have created more masterpieces (including helmets) than probably any other country in the world. To target street riders, ads appeared on Vurbmoto’s and Motorcycle USA’s websites and in print for Cycle World, Motorcyclist and Parts Magazine.