Background: Working with NALMCO members and certification holders provides big benefits, but many people aren’t aware of these benefits.
Challenge: NALMCO came to us, looking to create an awareness campaign that would educate people about the association and the benefits of choosing NALMCO as a lighting professional or owner/occupier.
Solution: To increase awareness, we created the Choose NALMCO campaign. For the campaign, we designed a website as well as a PowerPoint presentation deck that NALMCO members can use to tell owner/occupiers about NALMCO. Then, we helped drive traffic to the Choose NALMCO website through PR efforts and collateral material at trade shows and other lighting industry events.