Seatbelt belt Dance Champ

Background: Buckle Down Belts manufactures trendy belt buckles and other accessories. The company’s primary target is young adults.

Challenge: To make young adults think of Buckle Down as a hip brand, not one desperate for sales.

Solution: We created a video that focuses on kids doing the Bernie and other dance moves instead of showing actors faking love for Buckle Down. We then put it on Facebook, YouTube and other sites popular with the young adult crowd.