There is no such thing as having the right formula for social media success. More often than not, it’s all about trial and error. If one idea doesn’t get you the results you want, then you move on and keep trying until you find what works for you.
There are, however, a few things businesses are doing that simply should not be done. It’s social media chaos! Every business needs to understand that social media is a lot of work. What you put in is what you get out.
We could give you a long chore list of everything you should do to improve your social media plan, but in the interest of time, check out the top three things we’ve seen businesses doing wrong time and again:
1. Lack of Engagement
Your customers are better off talking to a wall. Your business is on social media for a reason: to engage and interact with customers online. Yes, social media is a great way to increase your online presence, but interacting with your customers by answering their questions, commenting and liking posts, etc.is very important to show your followers that you value their opinions and appreciate their business. Don’t forget that social media platforms were designed for a two-way conversation. Simply posting on your accounts and walking away won’t work. If you want real engagement, interacting with your fans is the key (check out the Tarnish the Store example below).
2. Everywhere at Once
We all wish we could be in more than one place at once. But unless you have Hermione Granger’s Time-Turner necklace, it’s not going to happen. And that includes social media. You have to really know your customers and understand how they spend their time online. Each social media platform is dominated by specific demographics. If you know that your audience is on Facebook more than Twitter, then focus your time and energy on Facebook. Don’t try to be on every single platform out there. You’ll exhaust your resources and, eventually, yourself. Be smart and go where your customers are.
3. Buying All Your Likes
Getting those organic likes and retweets can be difficult, so you decided to buy your post likes and followers. Now you have more than 10,000 followers and 3,000 “fans” liked your post. That may look great, but it can hurt you in the long run. None of the people who liked your account are really there for the right reasons. They’re ghost accounts and have no genuine interest in your business. Eventually, these “fans” or “followers” will hit unlike and unfollow. It’s always better to have a small number of organic followers than it is to have paid followers that have no interest in your brand at all.
There’s no secret formula for social media success, but there are a few things you should avoid. Social media is a great tool to increase your online presence and to connect with your customers. It’s meant to be fun and exciting, so don’t shy away from trying different things. Sometimes you discover the best things when you make mistakes.