The man is a bit of a hero in our little corner of Upland, California. Why? Well, for one thing, he was a brilliant blender of business and passion. He was an artist, businessman and culture hound—and we here at the Echo Factory Advertising Agency truly appreciate that particular combination.
Second, he understood long before most people where our society was headed, what appealed to the public sensibility, and how to stand out in a media saturated world. He paid attention, took notes and acted accordingly. It sounds simple—but you'd be surprised at how infrequently these skills are employed.
In fact, these skills are exactly what set us apart. At Echo Factory, we pay attention to our clients, to business trends and to the world around us, not only because we find it all fascinating, but because we know that is how innovation happens. We understand (as our third favorite quote illustrates) that change is inevitable, people get bored, and when you start blubbering about the good old days, you're done for.
Sure. You could call us cutting edge…a fine oiled machine…the enviable result of acute perception mixed with astute intelligence and cut with straight up coolness—and we wouldn't argue—you're entitled to your opinion. But we rather think of ourselves as pragmatists hell-bent on serving our clients with integrity, passion and success.
All of us—designers, photographers, writers, executives, administrators—we're on the assembly line working together to make great things happen.