Lemon Festival Branding
City of Upland
Since 1997, Upland’s Lemon Festival has brought the community together for a springtime celebration of the area’s history that includes a singing contest, food competitions, carnival rides and more. For 2011, the event’s organizers asked Echo-Factory to help with the Lemon Festival’s branding and promotion.
We developed an updated logo and tagline for the Lemon Festival, then created posters that were hung in local business along with print ads and banners that decorated Upland’s streetlights for the weeks before the event.
The 2011 Lemon Festival set new records for attendance, and produced — in our opinion — some of the most delicious lemonade on record.