Mike’s in a book!  Lou Jacobs Jr., author of more then thirty photography books has a new project in the works and has chosen Echo’s very own Mike Schaffer to be featured in his latest work titled Professional Commercial Photography, Techniques & Images From Master Digital Photographers.

Mike was the first photographer that Jacobs called on when he began his new book.  The book explores the world of commercial advertising photography and gives readers an inside look at the industry, the process, and the art form.

Perhaps the connection between Mike’s strict diet of Rockstar and Chipotle burritos as the source of his creative genius will finally be given due credit. We’ll just have to wait and see when the finished product is released at the end of this year.  We all know what Mike will be giving out for Christmas.