When the Intelligent Platforms division of GE, GE IP, came to us with work, we couldn’t help but get a little excited. The company creates some of the world’s most advanced surveillance technology for military and commercial aviation. Who doesn’t think that’s cool?
GE Intelligent Platforms needed help promoting the company at the SPIE Conference and Exhibitions, an international event that showcases the latest technological innovations. Not only did GE IP want to increase traffic to their booth at SPIE, they also wanted people to come to the GE Intelligent Platforms reception during the conference.
With these two goals in mind, we set to work, creating a campaign that would set them apart from all the other technology companies at the event, a campaign that would get people talking about GE IP. Instead of using a lot of copy or diagrams to talk about GE Intelligent Platforms, we created posters, an email blast and invitations, coasters and gift card holders for the reception. Our minimalist approach is already turning the heads of all the people over at GE IP, and we can’t wait to see what happens when they show off their new look at SPIE April 25 – 29.