Tell Your Life Story in Less Than 140 Characters
If Carnac the Magnificent from The Johnny Carson Show appeared today, his act might go something like this:
Carnac: (holding an envelope up to his head) “The Adventures of Huckleberry Finn, Fear and Loathing in Las Vegas, The National Museum of American History at The Smithsonian, The Great Gatsby, and Twitter.”
(Opens envelope) What is the American Story?
Okay, maybe Twitter is a great leap from The Great American Novel, but there is something to be said about a 136 character story that gets told about one billion times a week.
It Really Does Offer a Type of Narrative
In fact, Tweets are such an important snap shot of social media’s role in present society, that Library of Congress has been archiving the data since 2006.
The idea behind the project was that collecting tweets could establish an ongoing stream of the nation’s daily life, and offer future researchers an organized look at the world the same way that diaries, letters and editorials have in the past.
So My Grandkids Are Going to See Me Pout About Running Out of Twizzlers?
Yep, but they’ll also see moments from Obama’s inauguration, Egypt’s liberation, and a whole nation’s reaction to world events. The collective human story is growing one line at a time.
It’s all pretty exciting.
For Our Industry
For the creative world and advertising it’s an interesting conversation as well. We’re faced with the challenge to tell an entire story with a logo, an image or a single headline. What is more representative of that than Twitter? A story told one line at time, with such limited space creates a pressure to make every word count.
And in case you don’t know, we thrive under pressure. Look through some of our projects and see; we capture story, create personality, and showcase our awesome clients complete with tone, voice, urgency and direction all with compelling simplicity.
For us, Twitter is a worldwide phenomenon that creates a pretty familiar and fun challenge.
Tell a story. Represent yourself. Make a difference. And do it all, one line, one image, one moment at a time. #thanksforreading
1. Potato clocks officially have some competition. MaKey MaKey uses alligator clips, any two objects with a tiny bit of conductivity, and the MaKey MaKey board to make everyday objects into touchpads. The computer thinks the objects are a keyboard or mouse so it works for any program or website you use. Excuse us while we create a brochure using a pile of dog toys and a banana. See it here.
2. All of your hard work on Pinterest is worth more than you think. Especially those pins of cocktail dresses and high heels, just ask Nordstroms. They’re the first company to base their displays on customer pins. Read on here.
3. Not every product is a home run. Our guess is that someone was out sick in the marketing department on the fateful day these products got the green light. Win some, lose some, right?
4. What’s the history of typeface? We know you’ve been itching to learn all about the origins of your favorite fonts. Luckily, Forrest Media put together this nifty video. Come on, it’s stop motion with paper!
5. Friday Five followers know pretty well by now that there are some things we just love to gush about. One of those things is innovative art projects. We’ve shown you some Lego sculptures, resin artists, shadow painting and even a bubble wrap painter. Here’s some of that chain link fence you so fondly remember from elementary school turned into something awesome.
Visual representations of information have been around, well, since hieroglyphics. However, in the last couple of years there has been a surge of graphic information used to inform, entertain and educate across all venues from social media to journalism and even in higher education.
Infographics are great for lots of reasons, but there are a number of reasons they shine above plain old written information.
They Are Easy To “Read”
We are all guilty of scanning. It’s sort of how we read information now, especially online and in poster form.
The nice thing about infographics is that they chunk details together and organize it perfectly so valuable information jumps out. A written statement just can’t allow for that level of speed and comprehension.
They Communicate Effectively.
A good solid infographic has the ability to communicate through a combination of graphics, patterns and words. Viewers can follow subconscious cues through graphics and retain information in seconds rather than minutes.
Plus, studies have shown that humans respond positively to information with colors and visuals, and find themselves better able to follow instructions when directions use graphics.
They Cater To An Increasingly Important Type Of Comprehension
Beyond looking super cool, infographics narrow in on an important cognitive process that uses graphics to enhance the visual system’s ability to see patterns and trends.
In other words, visual literacy as a skill is becoming increasingly valuable as the information sharing network becomes faster and smaller. We rely less and less on traditional language cues for information, and more on visual representations of language. Reading a symbol and assigning meaning to it is quickly becoming a universal language.
From The Creative Side, They Are Exciting
Graphics in general capture attention; human brains are built to process things visually. When visuals are combined with information, there is no limit to what an infographic can do. With some skill, they can share information in a more engaging and effective way.
Put simply, they are fun to read, fun to make and exciting to share.
Celebrate and Embrace Infographics
Echo-Factory had dabbled a bit in these forms, and they’ve been wildly successful for getting the word out to clients, customers and our friends.
Here are some helpful tips for creating an infographic:-Understand your data. If you don’t, no one will.
Too Much to read? For an interactive infographic about infographics, check out this link. We promise it will be exciting!
1.If you have a daughter, a sister, or have been creeped on by a weirdo at a bar there is no need to worry any longer. “Anti-pervert” leggings are all the rage in China. Yeah, they are pretty gross, but also awfully ingenious.
2.As advertisers, we’ve got to be aware of our audience. It’s one of those first rules you learn. Even though everyone knows California doesn’t have an accent. (http://www.youtube.com/watch?v=y3Bowbmtus4) From now on, if we’re talking to some customers in a different region we’re just going to consult our handy linguistic data map.
3.Technology is glorious. Soon you’ll be able to be burned into remembering your anniversary. Yep, this wedding band is programmed to get progressively hotter every year twenty-four hours before your anniversary (It starts at 120 degrees). Now if only they could make a ring Mike won’t lose on his bike ride.
4.Followers of our blog know, we’re a tad obsessed with 3D printing. The idea of 3B printing is even more compelling. Nope, not a typo, Dewar’s used bees to print three-dimensional stuff to promote their Highland Honey Scotch. Brilliant advertising, yeah we’ll drink to that.
5.Hit a wall with your ideas? Don’t stress out, seriously it happens to us about fifty times a week. The good news is that hanging out at a hip cafe may just be your best bet.
http://www.fastcompany.com/3013437/dialed/the-strange-scientific-connection-between-coffee-shops-and-creativity Did you say non-fat with no foam?
With business in jeopardy, they went back to the drawing board. They hired successful CEO, Ron Johnson. With a track record that was hard to argue with, it seemed like a good move; after all, Johnson was the brains behind Target’s rebrand and worked as VP of retail opportunities at Apple back in 2000. But his ideas may have been a little much for a lower-end department store.A Failed Attempt To Rebrand Johnson tried to make things a little hipper. He brought in high-end brands, and set up the stores with small shops inside. His concept attempted to restructure the discount store to resemble a series of cute boutiques. The idea was that customers would enjoy hanging out and browsing. Then, he got rid of coupons and discounts by just offering a one time low price. It was a promise to pay what the tag says with no hassle. There were no fake mark downs timed alongside paydays, no promotions, just a flat price. It all works pretty well on paper, even stockholders were on board. But, millions of dollars later, Johnson is out of a job and things are worse than ever. The New Approach Wasn’t The Right Fit Clearly, Johnson’s downfall was a failure to recognize his audience, and cater to them appropriately. He had some great ideas, but JC Penney’s customers aren’t interested in high-end flash fashion by Betsey Johnson. They generally like their same old discount coupons for standard clothing and household items. Not only did Johnson alienate old customers, his ideas failed to attract new customers. How Could This Have Ended Better? One major problem was that Johnson didn’t try his ideas out on a sample of shoppers. He launched the big ideas fast, expecting clientele to bend and sway to the brand. In other words, the new concepts tried to re-train customer habits instead of simply giving customers what they wanted. Each Additional Mistake Is Now Magnified Can they recover?