As marketing professionals, we know that social media is important for reaching and engaging with your customers. It’s free and hardly takes any time, right? This is what @Wendys thought before they met Carter Wilkerson (@carterjwm), your average high school teenager just wanting his nuggets.
Wendy’s had a way with talking, or tweeting, with its customers. No other chain was doing things like this juicy hamburger-maker.(more…)