Category: Personal

Thanks Steve


On a day when the internet is filled with outpourings of gratitude for a man who left us yesterday, we wanted to add our voice of thanks to the choir. 

The devices and software that Steve Jobs built are, in many ways, essential to the livelihoods of everyone at our agency.  When we create a catalog or a website, a marketing plan or a branding strategy – the physical act of that creation happens on a machine that wouldn’t exist without Steve.

Every desk in our office houses either an iMac, Macbook Pro, Mac Mini or Mac Pro.  On the way in this morning, I walked through the photo studio and passed a literal stack of iPods (two classics and a touch) that provide the soundtracks to our photo shoots.  And by the time the whole office is at their desks, there will be at least six iPhones and an iPad somewhere in the building. 

Certainly, we could still answer phone calls, send emails, write documents and build websites without Apple hardware and software.  But there’s a reason that the company that Steve built is the de facto standard in our industry.  Their devices are just so damn pleasant to use. And for that, we have Steve to thank.

Which is, all I really mean to say.  Thank you Steve. 

Getting Social


Today, Mike’s giving a presentation on using social networking to market your business – and instead of giving him handouts to pass out, we thought we’d use one of our own social networking tools to share some info with a broader audience.

If you’re looking to get started in the world of social networking, but feeling a bit lost, here are a few tools that can get you going:

So you want to: Find A Blog

Resource: Technorati
What it is: Technorati allows you to search “the blogosphere” for blogs and articles that are related to your industry, product or service.

So you want to:  Find a Forum

Resource: Google
What it is: There’s no central search engine for forums, but if you use Google to search for “[YourProductOrService] and Forum”, you’re likely to find what you need.

So you want to: Start Twittering

Resource: “Use Twitter For Your Business The Right Way” from Twittip
What it is: There might not be a secret recipe for Twitter success, but this article will get you on the right path.

So you want to: Start Your Own Blog

Resource: “Should You Start A Business Blog” from Entrepreneur
What it is: Should you start a blog for your business?  What do you need to get started?  What should you write?

What it is: Google’s free blog hosting service.

What it is: A popular blog host with both free and paid options.

What it is: An elegant blogging solution with both free and paid options.

So you want to: Learn More About Social Media

What it is: Chris Brogan has a great social media blog that covers most of what you need to know to become a social media marketing guru.

What it is: Another good social media marketing blog.

Resource: “Social Media Marketing Tactics” from Seomoz
What it is: An impressively thorough article about how you can use 30 different social media sites to market your business.