The city of Upland is launching a brand new Certified Farmers Market tomorrow, and needed some help getting the word out about it.
So, we created a cross-media campaign for the new market. We created a logo, produced radio spots that are running on KFROG, designed a water bill insert that’s been delivered to most of Upland, and sponsored some KVCR segments, because — Let’s be honest — at least 90% of farmers market attendees listen to NPR in their Volvo wagons on the way there.
We also made sure that the market had a social media presence, starting profiles on Yelp and FourSquare so visitors can help us build buzz about the new market.
The Upland Farmers Market’s big launch is Saturday from 8:00 AM - 1:00 PM in Downtown Upland, across from the Metrolink station. Most of the Echo-Factory office is planning to come down and score some delicious fruit and veggies straight from the farmer.