Category: News

We Won a National Gold Advertising Award


The results from the Marketing Association of Credit Unions (MAC) Annual Awards Competition are in – and they’re really good for Echo-Factory and Altura Credit Union. The campaign we developed for Altura’s iChecking product won a MAC Gold Award – beating out advertising campaigns for credit unions all over the country.

Ordinarily, we’d post a picture of the award but most of us at the factory haven’t seen it yet. The award is currently in transit. Yesterday, Dea and Mike flew up to San Francisco to present Altura’s iChecking campaign to the judges at the national Marketing Association of Credit Unions (MAC) conference. They’re headed back today, award in hand.

Until they return, we’re busy trying to find room for it in our jam-packed awards cabinet. But rest assured, wherever it ends up, it will be surrounded by such great awards as Mike’s “World’s Best Boss” mug and our “2009 LA Marathon Drop-outs” Plaque.

Echo Helps Launch The All New Upland Farmers Market


The city of Upland is launching a brand new Certified Farmers Market tomorrow, and needed some help getting the word out about it.

So, we created a cross-media campaign for the new market.  We created a logo, produced radio spots that are running on KFROG, designed a water bill insert that’s been delivered to most of Upland, and sponsored some KVCR segments, because — Let’s be honest — at least 90% of farmers market attendees listen to NPR in their Volvo wagons on the way there. 

We also made sure that the market had a social media presence, starting profiles on Yelp and FourSquare so visitors can help us build buzz about the new market. 

The Upland Farmers Market’s big launch is Saturday from 8:00 AM – 1:00 PM in Downtown Upland, across from the Metrolink station.  Most of the Echo-Factory office is planning to come down and score some delicious fruit and veggies straight from the farmer. 

Posted In: News


Want A Custom Voodoo Doll?  Here’s Your Chance.


Echo-Factory's Voodoo Doll
Echo-Factory will be donating 2 customized versions of our award winning voodoo doll to the 2010 Charity Auction at the Lake Arrowhead Country Club.

The auction’s November 6th.  You attend and bid in person, watch a live stream and bid online or watch live coverage on Charter Cable.  Either way, it’ll be your chance to bid on one of two customized voodoo dolls from Echo-Factory. 

The auction supports charitable organizations in the mountain communities.  Since some of us live up there, and the rest of us think it’s an awfully nice place to visit, we couldn’t pass up the chance to be a part of the auction. 

Your can learn more about the auction at its website, or from the Mountain Sunrise Rotary that’s putting the event on. 

Posted In: News


Claremont Educational Foundation Wraps Up a Successful Campaign


Earlier this year, we had the opportunity to do some pro-bono work for the Claremont Educational Foundation, designing their 2010 fundraising brochure.

Claremont Schools Are Facing $7 Million In Budget Cuts.  They Need Your Help.The foundation supports the Claremont Unified School district, providing funding for technology, music & arts programs and general funding to Claremont’s public schools.  We were honored to be able to work with them.

A few days ago we heard from the foundation.  Their efforts have been overwhelmingly successful.  They raised more than $350,000 this year that went directly to Claremont schools.  The funding purchased new technology, restored 16 class sections in grades 7-12 and helped preserve smaller class sizes.  And perhaps most remarkably, in a time or rampant cuts in education, no Claremont School District teachers were laid off this year. 

So, to the board members and sponsors of the Claremont Educational Foundation, congratulations!  Thanks for letting us be a small part of your success. 

Hitting The Monopoly Big Time with Maglite


We’ve never thought of ourselves as a Madison Avenue style ad agency – but we are apparently getting close to Boardwalk.  A while back, Mike took some photos for a MagLite law enforcement campaign, and just a couple weeks ago one of the photos was used on the gameboard of the soon to be released Monopoly:  Law Enforcement Edition. 

I can’t say we ever expected to see our original photo peering down into the corner of a Monopoly board. 

Should you want to friend Monopoly: Law Enforcement Edition you can do so on its Facebook page, or pre-order your copy today for November delivery. 

Designer / Motocross Model


For the last few years, Echo-Factory has been doing the photography for Troy Lee Designs’ annual product catalog.  Normally, we leave it to either professional models or the professional Troy Lee sponsored athletes to model the gear.  Lucky for Carl, one afternoon this year one of those models was a no show. 

Carl jumped into action – and more importantly into some Troy Lee gear – and made his sexiest pouty model-face. 

Just last week the new catalog showed up on our doorstep. Lo and behold our very own Carl, looking every bit the badass motocross rider, is prominently featured on page 53.

Our Designer / Actionsports Man Model

Carl took the news in stride – immediately scheduling a catalog signing and press conference at our Rancho Cucamonga agency offices.  Sadly, for an Advertising Agency, we seemed to do a rather bad job of getting the word out about the momentous event.

Carl's well attended book signing

Nevertheless, Carl would like his throngs of adoring fans to know that he’s available for both speaking engagements and birthday parties.  His 7 city catalog tour is scheduled for the fall. 

Posted In: News


New Health Care Client


We’re happy to announce that Echo-Factory has become the agency of record for Allied Anesthesia, an Orange County group of 42 highly respected anesthesiologists.  We pitched the medical group in July, and were selected through a competitive agency review.  The pitch was against other Southern California advertising agencies and Echo-Factory was chosen to be Allied’s new agency of record.

We’ve already started on several projects for Allied, including an initial rebranding.  You can expect to see some of that here in the future.  In the meantime, if you’d like to learn more, check out our press release on our newest client. 

Echo-Factory Profiled in the Business Press


We made it into the newspaper!  The Business Press — the business unit of the Press Enterprise — was kind enough to profile our agency.  They talked about our growth, the fact that we’re an agency run by creatives and discussed our focus on new media and the web. 

In fact, they were so nice that Mike’s completely forgiven them for misspelling his name twice, two different ways, in the article’s first two paragraphs.  Of course — to be fair — they published the article back in February and we’re just now giving it a mention on our blog.  We all make mistakes. 

Our personal shortcomings aside, you can check out the entire article on the newly rebranded BizPress (nice logo by the way) site. 

Echo::Factory Has Moved


We’ve moved.  Packed up our desks and left Upland for the verdant office parks of Rancho Cucamonga.  The truth is, we ran out of space.  So to get some more, we moved in to a new office park that more than doubles our office space and lets us bump up the size of our photography studio.

Our New Address:
9360 Santa Anita Ave.
Suite 100
Rancho Cucamonga,
CA 91730-6151

Find Us On Google Maps

The Email Announcement We Sent Out:

Kali Rider Site


Kali Protectives came to us looking to build a rider component to their website.  They wanted two things – a site that would let them showcase the latest exploits of their pro riders, and a site that would let aspiring amateurs create profiles and try to convince the company that they were worthy of sponsorship.  In short, they wanted us to build a small-scale social networking site for athletes.

Today, you can see the results at  Riders can log on to the company’s website, create a profile, upload photos, bring in videos from YouTube, Myspace or Vimeo, link to their profiles on other social networking sites and post their latest race results and contest wins.  It’s a pretty full-featured site.  What you won’t see when you’re cruising through is the administrative backend that lets Kali update, administer and modify the site without much help from us.

The neat thing about this project is that we were able to create something this robust for an up-and-coming company. Take a look at any of the big action-sports brands’ websites.  You likely won’t find anything like Kali’s rider site, and you certainly won’t find anything like this that was done on such a tight budget.  Kali spent a good chunk of change to have the site built, but we were able to work with them to keep it far outside the six-figure budgets many agencies would charge for this type of custom development.