Category: Food For Thought

You Have the Meats, and My Heart: How Arby’s Marketing Wins Over Vegetarians & Millennials

04/18/2017

Arby's: We Have the Millennials

There’s nothing I love more than criticizing other people’s work. So it only seems fair that when someone in the industry does something I  love, they get called out as well.

Arby’s, I love what you’re doing.

Let me give some context here. I was raised a vegetarian. I like animals. I try to avoid eating them. I have literally never set foot in an Arby’s.

I should, by all rights, be deeply offended by commercials like this one.

But I’m not. Even though I eat at least two salads a day, don’t hunt and have ethical concerns about meat-eating. I love this commercial. I love the whole campaign.

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An Outsiders Perspective on the Women in Tech Movement

03/06/2017
During the month of February, Echo-Factory planned, promoted and hosted a series of Women in Tech panels at Apple stores in Old Pasadena and Santa Monica. These events, featuring major local tech players, including Renée LaBran, senior advisor to Idealab, Max Powers, senior vice president of business operations at TeleSign, Natalie Sun, creative technologist and founder of NextArt, and Anna Barber, managing director at Techstars, centered around the advantages women bring to the industry, along with advice for tech companies looking to include more women and for techy women looking to advance. (more…)

IRobot Inventor Shares 3 Things VCs Look for in Robotics Companies

12/09/2016
robotics companies illustration Creator of the technology behind the iRobot vacuum, Paolo Pirjanian, is also the founder and CEO of one of the most awesome smart robotics companies yet, Embodied, Inc. He recently spoke at Innovate Pasadena’s Friday Coffee Meetup, a group co-organized by Echo-Factory, and I (one of the writers on the team) had the chance to interview him for an article on Huff Post. (more…)

4 Traits of Entrepreneurial Thinkers

10/10/2016
entrepreneurial thinker victor limongelli speaking at friday coffee meetup Article originally published on HuffPost.

Victor Limongelli’s talk at Innovate Pasadena Friday Coffee Meetup last week revealed a lot about what an authentic entrepreneurial thinker looks like.

Victor missed our second interview call Friday afternoon following his talk at FCM. But at around five, three hours after I’d left two messages on this cell—one from Google Hangouts and one from my cell (in case he wasn’t keen on answering calls from restricted numbers)—he called back and left me a surprisingly sincere-sounding apology. Apparently, some respiratory thing that had been brewing before and during his talk at Friday Coffee had hit him full force and put him down for the count the rest of the day. (more…)

Top 10 Takeaways from Our Social Media Marketing Expert Panel

08/16/2016
social media marketing expert panel

(Photos courtesy of Taryn Rothstein of Pasadena Charm via Thomas Reiten)

Last week’s social media marketing expert panel at the Apple Store in Pasadena sold out fast. So if you’re one of the many who missed it, you’re in luck—we’ve got the 10 most awesome pieces of advice they offered, right here.

The Apple Store in Pasadena gets a constant barrage of marketing-related tech questions that go beyond their hardware expertise. To help address some of these questions for its clients, the store asked Pasadena-based branding agency Echo-Factory for help. We put together a series titled, “New Tech in Old Pasadena,” and held the first discussion August 10 at the store. (more…)

How to Build a Website No One Visits

04/07/2016
how to build a website no one visits Today, most websites are created based on the outdated belief that if you build it, they will come. This may have worked in the big-fish, small-pond days of dial-up, when every new website was, by virtue of its existence alone, a marvel of marketing innovation. But the small pond has evolved into a roaring ocean swarming with millions of schools of wandering websites, the majority of which are, now, by virtue of their existence, terribly insignificant. The simple combination of “attractive, informative, and intuitive” may be sufficient to support existing customers, but it won’t likely attract new ones. And while good SEO might get people to your site, without the right messaging, it won’t do much more than make your site bouncier than an Olympic trampoline. And the more booming your industry is, the bouncier your site will be. That’s why messaging is essential. (more…)