Echo-Factory is happy to call NALMCO, interNational Association of Lighting Management Companies, our newest client. We got to know NALMCO through our involvement with PEERS and our relationships with [P2] and other lighting industry clients. In June, NALMCO put out a RFP for a PR campaign and some advertising materials. We put together our pitch, and when the dust settled, we were their new agency.
Our work started out with a rebranding project. NALMCO has a reputation for offering the most respected certifications in the lighting industry, so we created a logo that compliments that reputation.
NALMCO launched its new logo in July, and we’re currently in the middle of a three part PR campaign, so keep your eyes peeled for more from our new lighting buddies.
The association’s president, Jim Frank, was nice enough to give Echo a shout out in its monthly magazine, LM&M:
“One of NALMCO’s initiatives is to increase awareness of our association in the energy market. [...] For this reason, we are in the early stages of image branding and media campaigns. We contracted with Echo-Factory of Rancho Cucamonga, California, to consult with NALMCO on matters of image and media. [...] Some might ask, ‘What was wrong with the old NALMCO logo?’ Or, ‘Why do we need to hire an outside consultant to handle NALMCO media campaigns?’ The answer is that we need to elevate and maintain a stronger and more visible presence in today’s market. And today’s market needs NALMCO.”
Thanks Jim, we couldn’t have said it better ourselves.