Category: Announcements

An Outsiders Perspective on the Women in Tech Movement

03/06/2017
During the month of February, Echo-Factory planned, promoted and hosted a series of Women in Tech panels at Apple stores in Old Pasadena and Santa Monica. These events, featuring major local tech players, including Renée LaBran, senior advisor to Idealab, Max Powers, senior vice president of business operations at TeleSign, Natalie Sun, creative technologist and founder of NextArt, and Anna Barber, managing director at Techstars, centered around the advantages women bring to the industry, along with advice for tech companies looking to include more women and for techy women looking to advance. (more…)

What about Men

02/07/2017
 

I was watching a completely factual documentary about Portland, Oregon the other night, and came across an inspiring song, dedicated to the struggles that men face in this country.

  It reminded me of several very important facts:  
  1. Echo-Factory is hosting a “Women in Technology” roundtable next week.
  2. About 90% of the people who have registered so far are women.
  3. Women already have about a 35% advantage in leading tech companies over men.
  4. If we (and by “we” I mean men) don’t show up and discover their secrets, that gap can only grow!!!!
  So, I urge you, my fellow men, to RSVP immediately.  Only by engaging with women in technology leadership positions will we be able to learn their secrets, and hopefully one day steal their powers of tech company growth and success.
women in tech                  

Women in Technology, The Latest Silver Bullet

Wed, February 22, 2017
8:00 AM – 9:30 AM PST
 
Apple 3rd Street Promenade
1415 3rd Street Promenade
Santa Monica, CA 90401
RSVP Here

Using Women To Your Unfair Advantage

01/27/2017
women in tech  

Here are some facts. Ninety-three percent of investor money goes to startups founded by men. Just 11% of Silicon Valley executives, 10% of directors, 10% of committee members and 8% of committee chairs are women. At Fortune 500 companies, things aren’t much better, with just 11% of the executive workforce made up of women.

Here are some more facts. Private technology companies that are led by women return a 35% higher ROI. Publicly traded companies with women in leadership roles in a broad range of industries have about a 27% performance advantage over companies that don’t. (more…)

Rockview Farms – Our Newest Client

10/29/2015

Rockview Farms LogoEcho-Factory today announced that it has been named agency of record for Rockview Family Farms, a leading dairy products company operating facilities throughout Southern California and Nevada. Rockview owns its farms and cows and represents one of the last family-run and independently operated fluid milk plants in Southern California. The company offers competitively priced products with the highest quality ingredients and is set apart by its unique relational approach to customer service. (more…)

Let’s Argue Art & Technology

10/13/2015
Get Art out of Technology   Don't you hate it when you're trying to create art, and all these pixels and 1's and 0's get in the way?  It's like, "Come on! I'm trying to do some art here, not get jacked in to net pages and such!" So frustrating. (more…)

Echo Factory Participates in This Year’s Techsparks Cross Campus Tech Crawl

02/19/2015

More than 100 Innovators Toured the Echo Factory Office 

tech sparks tech crawl innovate pasadena Last Wednesday, as a featured business on this year’s Techsparks Cross Campus Tech Crawl, Echo Factory opened its doors to the Pasadena innovation community, welcoming more than 100 of the area’s brightest entrepreneurs for a tour, some socializing, a drink or two and some great discussion. As one of five tech-affiliated businesses on the crawl, we hosted four groups averaging around thirty people each. Making the rounds between Cross Campus, Ayzenberg, Central Desktop and Ableton, visitors toured the Echo Factory office and studio, had their photo taken on our EF step-and-repeat, learned about our business and viewed some of our work. Did we mention the drinks? And the robot cake pops? Delicious. Throughout the office, we set up a number of stations where visitors could learn about our tech clients, and the work we do on their behalf. Featured clients included: Mag-Lite Cloud Pets by Spiral Ray Products P-2 Precision Paragon Emergency ID We at Echo Factory had a lot of fun and really enjoyed meeting and interacting with members of the Innovate Pasadena community. Being new in town, the crawl was a great way to make some new friends and learn more about the innovation going on each day all around us. And, let’s be real, who doesn’t value a solid excuse to drink it up with a bunch of smart, well-spoken, good-looking people? Thanks to Innovate Pasadena and Tech Sparks for hooking us up with this opportunity, and thanks to all who turned out, had a shot and talked some shop. We hope to see you again soon. In the meantime, check out our portfolio, we're updating all the time.

Our newest client: Spiral Toys

02/07/2015
Entertainment Tech Company Spiral Toys announced that they've selected us to lead their branding and marketing effort, which began with the transition of the name and Stock Ticker Symbol to Spiral Toys (STOY) http://money.cnn.com/news/newsfeeds/articles/marketwire/11G031568-001.htm Spiral Toys Logo Kids today are growing up in a purely digital age, a world where computers, tablets, game consoles, and smartphones have become an integral part their lives. Some five-year-olds know more about navigating the Web than their grandparents or even their parents. Where many adults a few years ago were trying to wrap their brains around connecting to the Web without an Ethernet cord, kids today can't imagine a world without the cloud and wireless technology. Technology has even re-shaped children's interaction with toys. cloudpets in a row They look like typical stuffed animals, but CloudPets are connected through the cloud to a mobile device application, allowing users to send messages back and forth between the toy and the app. Spiral Toys, a developer of innovative products in the mobile connected entertainment space that launched its Toy-Fi line last June, was acquired by Rocap, Inc. (formerly OTCQB:ROCP) last July. On Wednesday, the company announced the completion of the name and ticker change to Spiral Toys and "STOY." The company also said that as part of the re-branding effort, it has partnered with Echo-Factory, a full-service advertising and design firm. Echo-Factory has a pretty impressive portfolio, working with household brands, such as Mag-Lite and General Electric (NYSE:GE), and superstars like Taylor Swift as part of a promotion with Altura Credit Union. "Echo-Factory understands the space we're in, and they have the vision and talent to help us continue to build our brand so we can eventually own that space," commented Spiral Toys CEO Mark Meyers in a press release today. "We're excited about Mark's vision… and to be honest, the technology is just so cool, and that makes Spiral Toys a dream client for us," added Mike Schaffer, principal at Echo-Factory. Further, Spiral Toys said today that it has partnered with international toy distributor Jay@Play and On Demand Global to launch CloudPets on Direct Response Television on March 1, 2015. Jay@Play, a division of Jay Franco and Sons, is the distributor behind the popular plush animal brands "CuddleUpPets," "Hideaway Pets," "Seat Pets" and more, so the Spiral Toys look to be a natural fit for their distribution channels. Spiral Toys also says it plans to release CloudPets into mass retail stores across the U.S. this August. In a bid to gain exposure, CloudPets commercials will be airing on major kids television networks such as Nickelodeon, Cartoon Network, and Disney Junior. Spiral Pets has management with top-level experience in the business and has aligned itself with some marketers that can get the job done. Shares are moving the right direction in the past three months, from a low of 30 cents to 45 cents per share in Wednesday trading (up a penny on 14,000 in volume), equating to a market capitalization of only $18.6 million. Now, the company had better get some product in the warehouse.