A big part of working with new companies is understanding that they are necessarily fickle.  Not fickle out of spite or indecision, but fickle because success in new business demands flexibility. 

Case in point - when we launched Amber Pollard’s Lunch à la Mode website a year ago, she never expected to sell her handbags directly from the site.  A couple months ago she started to re-think that plan, and last week we launched the brand new Lunch à la Mode online store.  It’s quite a nice store - but beyond the store itself - what makes it unique is that were able to integrate it with Amber’s existing site, saving her the expense of starting from the ground up.  And we were able to do that without sacrificing the intuitive user experience her customers will have when the visit the new site.

But why should you listen to us when you can check it out for yourself.

Some of our friends in the energy efficient lighting industry banded together to create a nonprofit - PEERS. The organization is working to get direct ARRA Stimulus funds (aka, your tax dollars) towards energy efficient retrofit projects. Basically, they think that making American businesses more energy efficient would be a good use of our stimulus dollars. We agree, and so it’s fortuitous that they asked us to create the organization’s name, logo, tagline and website.

The site just went live last week. Beyond the normal nifty things that an organization’s website should do, we built this one with an interactive contact system which will allow PEERS supporters to easily contact their state and local officials, as well as local newspaper editors. The intent is to make grassroots support for the initiative a dead-easy process, something we think will help PEERS gain momentum quickly. If you’re interested in something similar for your nonprofit, let us know. And if you think that helping American businesses to use less energy would be a good use of your stimulus dollars, let your representatives know.