Over the past few weeks, we’ve been in the studio shooting bright colored helmets, gear and clothing – all made by one company, Troy Lee Designs (TLD). The Troy Lee 2013 catalog is on the horizon and we’re doing all the photography for it.

TLD Model Jamie takes a break to ride motorcycles with us.

Working with Troy Lee definitely has its perks. The company’s designs are world-famous – some of the biggest racers wear Troy Lee, and we’ve gotten to meet a lot of them, including Cam Zink, Cole Seely and Christian Craig.

When we’re not taking pics of the pros, we get to take pics of models. C’mon, who doesn’t want to hang out with models, especially athletic Troy Lee models? They’re just so darn good looking, you can’t help but like them.

When a professional model can’t make it, we get to step in. Both Carl and Mustafa have posed for Troy Lee. Of course, Carl’s full body shots look great but even we have to admit Mustafa’s hands look pretty sexy in Troy Lee gloves.

Then, there’s the products. We get to see TLD’s new line of helmets and gear before anyone else. And, we get a sweet discount on all the merchandise at the TLD store.

We couldn’t ask for a better client than Troy Lee. Not only do we share their passion for bikes and innovative design, we also appreciate their love for Chipotle and late-night poker games. We’re just happy they like working with us too.

If waiting for the catalog seems to much to bear, check out TLD’s 2012 products now.

Content from the May issue of Rangefinder Magazine just hit the internets, and features a profile of our very own Michael Schaffer and some of his work for the California Lotto, Mag Lite, Boot Barn and Troy Lee.  We’re happy to see Mike get the press, but it’s too bad the article took so long to come out.  The interview was conducted in 2008, and things at Schaffer Photography and Echo-Factory were different then. 

In 2008, Echo-Factory was still a fledgling ad agency.  Mike was doing quite a bit of photography for outside agencies, with Echo-Factory providing art-direction and other creative services.  Today the vast majority of Mike’s photography is directly for Echo-Factory clients.

The article talks about Mike’s studio in Upland - today both our agency and Mike’s studio are still in the Inland Empire, but now at our fancy new offices in Rancho Cucamonga. 

Nevertheless - it is nice to see Mike’s advertising photography recognized.  He’s received a shelf or two worth of photography awards during his career - but Rangefinder really is the publication for professional photographers. 

We just hope it doesn’t go to his head. 

Read The Article <—Warning - that’s a PDF link.