The city of Upland is launching a brand new Certified Farmers Market tomorrow, and needed some help getting the word out about it.
So, we created a cross-media campaign for the new market. We created a logo, produced radio spots that are running on KFROG, designed a water bill insert that’s been delivered to most of Upland, and sponsored some KVCR segments, because — Let’s be honest — at least 90% of farmers market attendees listen to NPR in their Volvo wagons on the way there.
We also made sure that the market had a social media presence, starting profiles on Yelp and FourSquare so visitors can help us build buzz about the new market.
The Upland Farmers Market’s big launch is Saturday from 8:00 AM - 1:00 PM in Downtown Upland, across from the Metrolink station. Most of the Echo-Factory office is planning to come down and score some delicious fruit and veggies straight from the farmer.
Echo-Factory is happy to call NALMCO, interNational Association of Lighting Management Companies, our newest client. We got to know NALMCO through our involvement with PEERS and our relationships with [P2] and other lighting industry clients. In June, NALMCO put out a RFP for a PR campaign and some advertising materials. We put together our pitch, and when the dust settled, we were their new agency.
Our work started out with a rebranding project. NALMCO has a reputation for offering the most respected certifications in the lighting industry, so we created a logo that compliments that reputation.
NALMCO launched its new logo in July, and we’re currently in the middle of a three part PR campaign, so keep your eyes peeled for more from our new lighting buddies.
The association’s president, Jim Frank, was nice enough to give Echo a shout out in its monthly magazine, LM&M:
“One of NALMCO’s initiatives is to increase awareness of our association in the energy market. [...] For this reason, we are in the early stages of image branding and media campaigns. We contracted with Echo-Factory of Rancho Cucamonga, California, to consult with NALMCO on matters of image and media. [...] Some might ask, ‘What was wrong with the old NALMCO logo?’ Or, ‘Why do we need to hire an outside consultant to handle NALMCO media campaigns?’ The answer is that we need to elevate and maintain a stronger and more visible presence in today’s market. And today’s market needs NALMCO.”
Thanks Jim, we couldn’t have said it better ourselves.
Friday, we launched a brand new site for one of our clients, Tricia Hill from Articulations Pilates Studio in Riverside. You should check it out.
- It’s Easy To Update — Tricia’s a very hands-on business owner, willing to invest the time to regularly update her site. We think this is a good thing, so we built her site so that any time she wants to change content, or even add new content, she can do that. <
- It Looks Better Than The Competition — Before we started the Articulations project, we did quite a bit of research on the competition. What we found was a lack of well-designed Pilates studio sites for studios of any-size - which means that Tricia has a site for a local studio that could standout on a national scale.
- It Uses Custom Photography — Tricia realized that she didn’t want her site to be filled with the same stock-photos as her competition, so at the project’s outset she had Mike (our photographer) out to the studio for a photo session. Ergo, every picture you see on her site is of her, her clients and her actual studio, something not too many local businesses can say.
So, Tricia - you’ve been a pleasure to work with. Thanks for letting us build a site for you. And to the rest of you, take a look at the new Articulations site and let us know what you think.