In a move to further enhance the awesome effectiveness with which the Echo team serves its clients, we recently brought on a past audience development exec for Complex Media and the L.A. Clippers’ former entertainment manager. With the addition of these two marketing mavens, our team is ready to shoot for the stars.
Meet Peyton Moore
Peyton is our new senior brand manager (the less fuzzy one in the pic). Peyton also used to be the audience development special projects director at the magazine Complex, where she worked with teams on projects for singers Rihanna and Iggy Azalea, the Tony Hawk Foundation and street artist Shepard Fairey. She also managed the contesting program, content syndication and music platform partnerships at Complex, ran contests for Comedy Central, the cable network STARZ and broadcast network CBS.
As if that weren’t enough, this highly likeable showoff also worked closely with clients like Live Nation, BET, Spotify and Business Insider. And, as former marketing director for Cloud 9 Adventures, an international live music event producer out of South Florida, Peyton worked with artists such as Skrillex, Diplo, ATRAK, Steve Aoki, Tommy Lee and Taylor Hicks.
Reflecting on her experience, she said, “I want to help expand our client base into the entertainment arena. We have an amazingly young and creative team of people well-suited for this kind of growth. My background is heavy on Millennial marketing, and I look forward to putting that knowledge to use for our clients.”
Peyton, who dreamed of becoming She-Ra Princess of Power when she grew up (I think she got pretty close), can also play the Appalachian dulcimer, was a professional cheerleader, and is a descendant of Thomas Jefferson.
Meet Juliette Ocon
Juliette is Echo’s new traffic manager and a real powerhouse who’s well prepared for the full-court press. After all, she’s worked for two NBA teams and has a nerd-like affinity for systems and organization.
Juliette apprenticed under the chief marketing officer of Brooklyn Sports & Entertainment, which includes the Barclays Center plus the Brooklyn Nets and New York Islanders sports teams, before moving from the East Coast to work with the Clippers. At Brooklyn Sports & Entertainment, Juliette mastered the ultimate balancing act, playing an integral role in moving a professional sports team to Brooklyn from another city. And she did it all without skipping a beat on the marketing initiatives of the other Brooklyn franchises—a task she says gave new meaning to “No Sleep till Brooklyn.”
Juliette then joined the West Coast to manage over 60 performers that made up the LA Clippers entertainment teams. She led the group through the first season with their new brand, which included providing support throughout the filming of E!’s hit show, LA Clippers Dance Squad—a challenge this MVP met with a slam dunk.
She said, “I chose marketing as a career because I love relating to consumers and being able to evoke emotion with that insight. As a traffic manager, I get to exercise my organizational strengths and passion for structure while also being able to have a hand in consistently fresh, innovative, creative content.”
Growing up, Juliette wanted to be a ballerina, firefighter, veterinarian, entertainment lawyer, promoter of world peace and early-education teacher. But we’re really glad she grew up to be the Echo-Factory traffic manager, because she’s the most organized person we’ve ever met. Juliette lives in Los Angeles with her boyfriend, Arya, and dog, Luna.
Echo’s Chief Creative Officer Dea Goldsmith said, “I’m really excited about the skillsets Juliette and Peyton are bringing to the team. They each have the ability to draw on creativity in their approach to administrative work. I feel like they really round out the team, and I look forward to the contributions they’ll make to our clients’ success.”