We’ve mentioned before that, as an agency, we don’t want to be pigeonholed. We believe the fact that our client-base ranges from action-sports manufacturers to aerospace retailers is a good thing for both our agency, and our creative output.
That said, from time to time, we step back and realize that we’ve carved out a niche for ourselves. Our latest realization is that we’ve found a niche in advertising for the outdoor furniture industry.
Gensun Casual Living was one of our earliest clients. We created their current website back in 2009 and we’ve been regularly creating print advertisements, managing their media buy and doing on-location product photography since then.
Just this year, we added another high-end outdoor furniture manufacturer the Wellington's Fine Leather Furniture company to our client-base; OW Lee. Thus far we’ve been working on their 2012 product catalog, and creating some on-location product photography.
Both manufacturers are targeted at the high-end of the market, focused primarily on quality and style. Both have headquarters in Ontario, CA — just a few miles from our agency’s offices in Rancho Cucamonga — and both companies are privately-owned by families who care deeply about the products they produce.
Even though the Gensun and OW Lee are — in some sense — direct competitors, neither one has a problem sharing an agency, and we’re thrilled to be working with both.